Right, where to start? Maybe with a mission statement:
1. I’ll try to be brief.
2. I’ll try not to be (too) boring.
Which isn’t a bad goal for life in general.
It’s been suggested that I write some content – not for my earth-shattering insights but because it’s good for SEO [Search Engine Optimisation].*
‘SEO for what?’ An app I’m launching called YumTuc. More about that shortly but first some background for anyone who doesn’t know me and is still reading.
I spent the first decade of my career as a journalist (15 years, but ‘decade’ sounds neater), the second (again slightly longer) as a PR consultant advising people and businesses on how to get into the media or keep out, depending on what they’d done.
So, as I reached my ‘third’ decade, it seemed like a good idea to launch a tech startup. As mid-life crises go, it’s safer than buying a Harley. Less reckless? I’ll soon find out.
The pitch
Here’s the YumTuc pitch: There’s only one thing we enjoy more than eating a good meal: sharing it on social media. But, beyond a few likes or comments, we get nothing in return. Until now… Post your plate on YumTuc and join a worldwide community to display your creativity and earn rewards, prizes and discounts from your favourite places.
The idea originated during lockdown when we all realised how much we missed simple pleasures. One of mine was dining out. For the buzz of a restaurant. The joy of people watching. And, of course, the food.
I’m not a great cook (sad story, maybe another time). And I’m not the type of person who can recite what I ate on the day JFK was shot, not just because I hadn’t been born. But I adore fabulous food, super chefs, magnetic maître d’s and all the unsung kitchen/backroom heroes behind every venue that serves food.
So, the moment lockdown ended, my son and I began visiting local places we’d never been to before. Trying as many different cuisines as we could find.
I mentioned this to a friend who suggested turning it into a blog. But no one needs another restaurant critic. And I didn’t want to rate restaurants, I wanted to celebrate them. Nor did I want to exclude people who, unlike me, are terrific home cooks. I wanted to find a way to showcase them too.
It’s taken a while but the idea gradually evolved and is now a reality: YumTuc. For anyone with a smartphone who prepares, serves or eats food. So pretty much everyone.
The plan
Every week, or thereabouts, I’ll write something short about my experience launching an app. Not because I have any knowledge or wisdom to impart. But a) for SEO and b) it’s cheaper than therapy.
I’m calling them YumTuc Snacks. They’re easily digestible, won’t repeat on you and may provide little to no nutritional value. But if you’re peckish, at least you’ll know where to find them.
Join YumTuc on the App Store/Google Play by clicking here.
* I thought blogs had died out in 2011 but evidently they didn’t.
